Our Story

Who are we?

AQ online stands for Afro Quarter Online. We are a black-owned company based in Birmingham, United Kingdom. We always had a deep passion for textured kinky hair and a drive to try a range of different products.

 

But after having unpleasant experiences in-store and being frustrated at the lack of variety online we decided to make a change. This change was particularly important to us because we wanted to see more people who looked like us sell our products with the right information and knowledge. 

That is why AQ Online was built on the quote "Be the change you want to see"

We wanted to become better versions of ourselves and create the change we wanted to see in our community. So we took action and started our store whilst at university in August 2019. We have since been working hard to create opportunities for other small business owners by providing a platform like never seen before. 

Why choose us?

Versatility

We understand the complexity of hair care & beauty that is why our number one goal is to provide a diverse range of products. We want you to have the freedom of choice and for you to feel represented.

Ethics

We contribute positively to our community by being a leading black-owned retailer. The black lives matter movement is at the core of what we do and we aim to provide transparency and safe products at your doorstep.

Trustworthiness

We build a relationship with you and recommend the best hair care and beauty products for your needs. We do this by having knowledge of the industry and keeping up with the latest trends. Our website functions to simplify the online shopping experience.