AQ Online About Us Story



Introducing ourselves

AQ Online stands for Afro Quarter Online. We are a black-owned company based in Birmingham, United Kingdom. We understand the complexity of hair care & beauty & that is why our number one goal is to provide a diverse range of products.

We want you to have the freedom of choice and for you to feel represented. We share the same hair textures and struggles that come with black & curly hair.

We started AQ Online to create our community not only to provide safe & authentic hair care but to become a source of knowledge & information.

Trustpilot Reviews

What our customers say

A brilliant service. Good quality products and fast delivery! I will definitely be ordering from them again, and I have recommended their website to friends 😊

Roxanne H.



We contribute positively to our community by being a leading black-owned retailer.

70% of our brands and distributors are black-owned.


We are passionate about hair care and positively contributing to the environment.

100% of our packaging materials are recyclable.


We build a relationship with you & recommend the best hair care for your needs.

Updating our knowledge by regularly training in the science of curly hair care.

Our journey


AQ Online About Us Story


During our placement year at university studying The Built Environment.

Our drive to start our online store was born out of a lack of variety online and a frustrating in store experience.

Whilst at university, we launched AQ Online!