Our Story

About Us

AQ Online, short for Afro Quarter Online, is a black-owned company based in Birmingham, United Kingdom.

We started AQ Online after experiencing too many unpleasant incidents in physical stores, such as being followed, ignored, and receiving expired products.

We then quickly became frustrated with the lack of service, easy-to-navigate websites, and variety online. We decided to make a change and provide better treatment than what we received both online and in-store.

In August 2019, while studying Property & Construction at university, we started our own store. Since then, we have been working to provide a platform and level of service that we never experienced for our customers.

Why choose AQ Online?

We understand the complexity of natural hair care and beauty, and the struggles that come with it. We are creating a space for community and representation by providing a diverse range of products to help our customers with their hair care routines and texture concerns that come with kinky, curly, and wavy hair textures.

Our Aim

Our goal is not only to provide safe and authentic hair care products, but also to become a source of knowledge and information for hair care tips, product reviews, and more via our blog and YouTube channel.

With so many products on the market, it can get expensive and exhausting trying to find ones that work for you. We want to give our customers the freedom of choice and simplify their search for the right products.

Our Promise


We make a positive contribution to our community.

The majority of our brands and distributors are owned by black, minority, and/or family-owned businesses.


We establish a relationship with you to recommend the best hair care products for your needs.

As an approved retailer for our brands, we provide safe and effective hair care products.


We are passionate about hair care and making a positive impact on the environment.

All of our packaging materials are 100% recyclable, and we frequently re-use packaging materials from our suppliers as well.

Trustpilot Reviews

What our customers say

A brilliant service. Good quality products and fast delivery! I will definitely be ordering from them again, and I have recommended their website to friends 😊

Roxanne H.